Abstract

The pursuit of consumers and employees in the textile and fashion market in general has prioritized alternative materials with transparency and authenticity, contributing to more sustainable production and symbolic value. This way we think allows us a vision of an environment whose social creations transform consumer goods with a concept of renewable and less polluting sources. Requests in favor of environmental benefits such as eco-friendly, environmentally responsible, eco-safe actions, recycling and green materials are increasing. These actions have often been used to describe and promote products that in principle have minimally negative environmental impacts. These terms have been used in many different types of products and in many different ways.

Keywords

eco-friendly, environment, fashion, products, textile