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Explores the role of fast fashion in sustainability: stylish killer for the environment

Journal of Textile Engineering & Fashion Technology
Deepika Grewal,1 P Thennarasu,2 Ramratan Guru3


The fashion industry has never been bigger. It turns out more wasteful. With increasing incomes, fashion has also come on its own, evolving from being just clothes in large parts of the world to being a part of ones’ identity. Fashion todays are the second largest biggest polluter in the world after the oil and gas industry. Impacts from the fashion industry include over 92 million tonnes of waste produced per year and 1.5 trillion litres of water consumed. On the basis of these environmental impacts, we outline the need for fundamental changes in the fashion business model, including a deceleration of manufacturing and the introduction of sustainable practices throughout the supply chain, as well a shift in consumer behaviour namely, decreasing clothing purchases and increasing garment lifetimes. These changes stress the need for an urgent transition back to ‘slow’ fashion, minimizing and mitigating the detrimental environmental impacts, so as to improve the long-term sustainability of the fashion supply chain. This article will be help to understanding of the factors affecting the Role of Fast Fashion in Sustainability and Stylish Killer for the Environment.


Fast fashion; water quality; water degradation; sustainability; environmental impact; textile industry; consumer behaviour