Abstract

The introduction of Name, Image, and Likeness (NIL) policies in college sports signifies a transformative shift in the United States' collegiate athletics landscape, challenging the long-standing amateurism model upheld by the NCAA (National Collegiate Athletic Association),. This article critically examines the implications of NIL policies on student-athletes' rights to monetize their personal brands, initiated by pivotal legal decisions and amplified by state-level legislative actions. Post-2021, student-athletes have begun capitalizing on endorsement opportunities, with a significant proportion engaging in NIL deals. However, this monetization introduces new pressures that may influence athletes' physical and mental health, particularly concerning injury risks. Analyzing data from the NCAA Injury Surveillance Program, the article reveals patterns of injury incidence that differ by sport and gender and discusses emerging intersections between financial pressures and injury vulnerability. Furthermore, it proposes comprehensive strategies for injury prevention, encompassing neuromuscular training, psychological support, nutritional guidance, advanced monitoring, and structured rehabilitation. This holistic approach aims to promote athlete welfare while navigating the complexities introduced by NIL opportunities.

Keywords

sports medicine, sports injuries, college athletics, college sports, student-athletes, college athletes, injury prevention, mental health