Traditional publications, not only fashion, are gradually disappearing. To adapt to the evolution of technology, many publications have changed to online media or do not only retain traditional paper media but also create websites to publish articles simultaneously. For example, the well-known fashion magazines Vogue, Harper’s Bazaar, COSMO, etc.,
have already operated websites to take the lead.
However, some publications do not transform into online media, but instead, adopt other means to survive in this competitive industry. In recent years, Japan’s fashion magazines have begun to re-emerge. To attract readers to buy physical magazines, the publishers have attached attractive gifts, and this action has apparently sparked readers’ desire to buy.
This research aims to understand the current situation of traditional fashion publications, illuminate the affection of traditional fashion publications from people’s perspectives of fashion in Hong Kong, and find out the ways that can preserve or retain traditional fashion publications.
Qualitative approaches were adopted in this study. The data were collected from observation and interviews of 15 Hong Kong people who were sensitive to fashion trend. The expected findings include the channels they obtained fashion information, their perceptions of traditional fashion publications, and whether or to what extent traditional fashion publications influence them.