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Ethnic differences in the intention to use social media for health participation: a test of the social diversification hypothesis

MOJ Public Health
Dennis Rosenberg,1,2 Rita Mano,3 Gustavo S Mesch4

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The goal of this study was to explain ethnic differences in the intention to use social media for health participation through the lens of the social diversification hypothesis. The data were collected from the sample of Israeli social media users (N=231). Ordinal regression was used for the multivariable analysis. It was found that Arab users were more likely than Israeli Jewish users to have an intention to engage in health participation on social media. The results imply that, in accordance with social diversification hypothesis, members of Arab minority population exhibit a greater intention than members of Jewish majority population to keep on benefitting from health participation on social media. Public health officials should therefore encourage its members to engage more in own healthcare and allocate more services to implement such healthcare.


ethnic inequality, health, intention to use, social diversification, social media, information, affiliation, knowledge, support, advice, population, women, engagement, behaviors, patients